AI visibility tools compared: Peec, Profound, AthenaHQ and Contested
AI visibility tools measure how often AI engines such as ChatGPT, Gemini and Perplexity recommend your brand; Peec AI, Profound, AthenaHQ and Contested differ in how often they check, how many engines they cover and what they give your team to do next.
Facts about the other three tools checked on 14 October 2026 or later from their own pages (sources below). Prices and plans change; check theirs before you decide.
Key facts
- Peec AI runs every tracked prompt daily; Contested runs full audits, up to 8 a month per brand on the Brand plan.
- Profound lists up to 9 engines on Enterprise and AthenaHQ lists 11 models on Starter; Contested covers five engines on every plan.
- Profound and AthenaHQ list SSO on Enterprise (Profound also lists SOC 2); Contested has no SSO or SOC 2 report yet.
- Every ticket starts from something an engine said: it quotes the answer, points to the probable source page and gives the fix, and a check after each audit shows whether it worked.
- Facts about Peec AI, Profound and AthenaHQ were read from their own pages on or after 14 October 2026; each has a source link below.
Side by side
| Feature | Contested | AthenaHQ | Peec AI | Profound |
|---|---|---|---|---|
| Price | $99 a month for one brand; $399 a month for up to 5 brands; Enterprise priced with you. Billed monthly in US dollars. | Free Essential plan (300 credits); Starter $295 a month (3,600 credits a month, 17% off yearly); Enterprise priced on request. One credit is one AI response. | Starter $95 a month (50 prompts, 1 project, 1 country), Pro $245 (150 prompts, 2 projects, 3 countries), Advanced $495 (350 prompts, 5 projects, 3 countries); Enterprise priced on request. Yearly billing also offered. | Enterprise is priced on request (tailored packages). A free trial is listed; its FAQ also mentions a self-serve agency plan without a public price. |
| AI engines covered | ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, on every plan. Asked through each engine's API with its web search on (AI Overviews read from Google's results page). | Starter: 11 models, including ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. | Choose 3 of 7 models on each plan, including ChatGPT, Perplexity, Gemini, Google's AI answers and Copilot, read from the apps' own web pages. More models through APIs on Enterprise. | Trial: 3 engines (ChatGPT, Gemini, Google AI Overviews). Enterprise: up to 9, including Perplexity, Copilot, Claude, DeepSeek and Google AI Mode. |
| How often it checks | 8 audits a month per brand on the Brand plan (about two a week). Each audit asks about 12 buyer questions plus 4 about your brand, reviewed by you first (up to 18 in total with your own), on every engine. | As often as your credits allow (one credit per AI response); Starter covers a single region. | Every tracked prompt runs daily: 50 to 350 prompts depending on the plan. | Prompts run daily (the trial runs 50 prompts daily for 7 days). |
| What to fix | Every ticket starts from something an engine said: it quotes the answer, points to the page it probably came from and gives the fix, with how strong the evidence is. Ticked tickets are checked after the next audit. Community evidence is limited to Reddit and LinkedIn pages cited by an engine and checked to mention your brand. | Content recommendations and a content optimization agent with on-page and off-page actions. | Recommended actions: ranked opportunities, grouped as earned and owned. | An AI Marketer that identifies opportunities (limited on the trial), plus agents for writing content. |
| Getting work to your team | Send tickets to Trello, Asana or monday.com; Jira by export (CSV, Markdown or a link). | Integrations with Shopify, Webflow and GA4/Google Search Console; CSV export; API as a paid add-on on Starter. | MCP on every plan, API access from Pro, a Data Studio connector on Advanced, and CSV exports. | Agent Analytics with Cloudflare, Vercel, Akamai, AWS and others; CSV and JSON exports and API on Enterprise. |
| Report to share | An 8-page PDF brief for your team or client, plus the full report online. | Dashboards; an executive dashboard with Tableau, Power BI and Looker on Enterprise. | Shareable dashboards and automated reports. | Dashboards and Profound Sheets. |
| Security and sign-in | Email and password or Google sign-in. No SSO or SOC 2 report yet. | SAML and OIDC SSO and an audit log on Enterprise. | Unlimited users on every plan; SSO on Enterprise only. | SSO/SAML and SOC 2 compliance on Enterprise. |
| Sources | This site | Checked on 14 October 2026 | Checked on 14 October 2026 | Checked on 14 October 2026 |
Who should choose whom
Contested
Choose Contested if you want your team to get tickets with the fix attached, honest head-to-head verdicts against named competitors, and a brief to hand on. It does not track daily, has no SSO or SOC 2 report yet, and does not write content for you.
See plans and pricingAthenaHQ
- You want the widest set of AI models, including Grok, DeepSeek, Meta AI and Mistral.
- You want an agent that rewrites and optimizes your content.
- You run on Shopify or Webflow and want those connected.
Peec AI
- You want a large set of prompts (50 to 350) tracked every day, across several countries.
- You want answers read from the AI apps' own web pages, the way people see them.
- You want the raw data in your own tools (API, MCP, Data Studio connector).
Profound
- Your security team requires SOC 2 and SSO before you can buy.
- You want up to nine engines tracked daily, including Copilot and DeepSeek.
- You want to see how AI crawlers visit your site (Agent Analytics).
Peec AI, Profound and AthenaHQ are trademarks of their owners. This page is written by Contested; tell us if anything here about the other tools is out of date and we will correct it.