What we are learning about how AI engines recommend brands.

Short notes from the audits we run. Each one says how many audits and answers it rests on, names no brand, and says what it can't tell you.

• 12 October 2026

  The AI engines rarely agree about the same brand

  In five audits, the engine that named a brand most often and the one that named it least were far apart.

  Early read: 5 audits of 4 brands. Each engine answered 5 to 9 buyer questions per audit, none of them naming the brand.

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• 12 October 2026

  Run it twice and an engine may answer differently

  One brand, the same eight buyer questions, two runs two days apart. Two of three engines changed.

  Early read: one brand audited twice, two days apart, with the same 8 buyer questions on each engine.

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• 12 October 2026

  The words you use for your market decide who you are compared with

  Asked about a broad premium category, the engines named a wide crowd. A specialist maker was missing from almost every answer.

  Early read: one audit, 39 category answers across five engines, run in October 2026.

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