The whole audit as a PDF you can send to your team or your clients.
A 2-page executive summary to forward, and the full report behind it: from the score to the action plan.
Two pages to forward, the full report behind them.
The summary says where you stand, your biggest competitor and the first three things to do. The full report has every engine, every competitor, every source and the plan.
Numbers you can defend in a meeting.
Every figure says how many answers it rests on, small samples are labelled early reads, a close call is called close, and a check shows what happened, not what caused it.
Every number says how many answers it rests on.
You always see whether a figure comes from 40 answers or from 8, so you know how far to trust it.
Small samples are labelled early reads.
When there are only a few answers we say so, and show counts like "3 of 3" instead of a bold 100%.
A close call is called close.
When two brands are too close to call, we say so instead of naming a winner.
A check shows what happened, not what caused it.
After each audit we check the tasks you finished and say Happened, Not yet or Can't tell. We never claim a task moved your score, and we never promise a result.
Open a sample report.
These are illustrative samples for fictional brands, scored the same way as a real audit, so you can read every tab and every task before you set up your own brand.